FFA, NIKE sign mega deal

The corporate commitment to football in Australia reached a new high today when Football Federation Australia announced its biggest ever sponsorship agreement with Nike.

The two companies revealed that they had renewed their successful partnership and had entered into a nine-year agreement that will see Nike continue to be the official Performance Partner of the FFA and its national teams.

It is by far the biggest sponsorship agreement signed for football in Australia and is Nike’s biggest ever commitment to any sport in Australia.

The sponsorship, which represents a significant increase in the value of the previous agreement, covers the 2010 and 2014 FIFA World Cups, 2007, 2011 and 2015 AFC Asian Cups and the 2007 and 2011 FIFA Women’s World Cups.

Football Federation Australia CEO Ben Buckley said that the size and length of the partnership was a clear indicator of the level of support there is for football in the corporate sector.

“Nike was the first company to take the leap of faith with the game when ‘New Football’ was launched and I’m delighted that we will now be able to further develop what has already been an extremely successful partnership,” said Buckley.